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Two Blokes 7 hours ago -
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CANNES, France & MINNEAPOLIS--(BUSINESS WIRE)--ProgressoTM Soup Drops – the first ever “soup you can suck on” – continued to dominate the cold and flu conversation this week, earning a Gold Lion for PR and Silver Lion for Brand Experience & Activation at the 2025 Cannes Lions International Festival of Creativity. While most folks flock to the cough drop aisle at the first sign of a cold, this past January, Progresso said, “Hold my spoon!” and moved out of the soup aisle to offer the classic.
