PUMA: A Bigger Global Brand Campaign, New CEO, And Discounted Valuation

  • Puma faces significant headwinds: Weak US/China demand, leadership turnover, and a 41% stock drop since my last article. Despite challenges, I see potential for a long-term turnaround, especially with a new CEO from adidas starting July 1. The company maintains full-year guidance and offers a steady dividend while trading at a steep discount to peers.