National Advertising Division Finds P&G's Claims for Crest Gum Detoxify Supported

  • Following a challenge by GuruNanda, LLC, BBB National Programs' National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for all challenged claims made for its Crest Pro-Health Gum Detoxify toothpaste Following a challenge by GuruNanda, LLC, BBB National Programs' National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for all challenged claims made for its Crest Pro-Health Gum Detoxify toothpaste