Genesco: Strong Buy Initiation On Journeys' Transformational Sales Surge

  • We initiate Genesco at Strong Buy with a $56 PT, driven by a structural comp surge at Journeys and digital momentum. Journeys 4.0 remodels are delivering ~25% sales lifts per store, with management accelerating the rollout to 70+ stores in FY26. Digital now drives 23% of retail sales (+7% comp), creating omnichannel tailwinds and margin resilience that the market underappreciates.