Crypto Treasury Companies Are Bullish on Bitcoin and XRP. But Don't Invest.

  • Strategy (MSTR 1.54%) (formerly called MicroStrategy) famously pioneered the Bitcoin (BTC 1.10%) treasury concept, buying the crypto and holding it on the company's balance sheet. Now, a crop of start-ups promises to provide the same kind of leveraged exposure to select digital assets for anyone willing to buy their shares.