Marimekko Starts FY25 On Good Footing But Is More Expensive Than LVMH

  • Marimekko delivered resilient sales growth across key markets, but a sharp drop in high-margin licensing income significantly impacted operating margins. Management reaffirmed FY25 guidance for flat-to-modest sales growth and stable margins, but I view this outlook as optimistic given cost pressures and licensing headwinds. Ongoing investments in marketing and SG&A are increasing costs, further challenging margin expansion in a weak consumer environment.