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Posted by
Two Blokes May 21 -
Filed in
Stock
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BRC has continued to expand retail distribution of coffee. While wholesale revenues didn't follow distribution gains in Q1, the underlying retail performance should ultimately convert to revenue growth. Major concerns are building up. BRC's pricing power is very weak, further challenged by the surge in coffee prices. BRC's DTC performance remains weak. The Black Rifle Energy launch has quickly gained distribution, and is eyeing a massive two-year ramp-up. Yet, I remain skeptical of the launch's success.
