ITV expects sharp decline TV ad revenues in second quarter

  • ITV PLC (LSE:ITV) reported a 4% rise in revenue for the first quarter as growth from its production studio offset a decline in total advertising revenue, though this is expected to worsen substantially in the second quarter.  Total external revenue for the broadcaster and television producer came in at £756 million for the first three months of 2025, up from £727 million a year earlier, as ITV Studios revenue rose 1% at £386 million but Media & Entertainment revenue declined 3% to £489 million as total ad revenue fell 2%, as previously guided.