Meta Platforms Pushing For Higher Growth With AI

  • Meta Platforms is significantly increasing its AI investment in eFY25, raising capital spend guidance to $64–72 billion to enhance AI applications and personalized advertising. META's growth strategy includes AI-generated ads and a deeper partnership with EssilorLuxottica for AI-enabled smart glasses, aiming to boost engagement across users and businesses. The Company may face some headwinds as consumers are facing more pressure on discretionary spending, turning to BNPL applications for everyday items like groceries and bills.