3 Reasons We've Been Aggressively Buying Up Shares Of e.l.f. Beauty

  • e.l.f. Beauty is a high-growth, high-margin, beauty and skincare brand with a rapid following. The company's strong growth highlights its robust product-market fit and consumer loyalty. At the same time, gross margins (which are consistently above 70%) underscore the company's operating leverage. The recent dip presents a compelling entry point, with the stock trading at an attractive multiple.