Whirlpool: Likely A Value Trap Hiding Behind Low Valuations

  • Whirlpool appears to be a value trap despite its relatively low valuation, as structural issues overshadow cyclical challenges. Revenues and cash flows are deteriorating, with 2025 sales down further after a multiyear decline, now at levels last seen 20 years ago. Chinese competitors like Haier and Midea are gaining rapid market share, growing sales and profitability, while Whirlpool struggles.