Burberry reports improving sales trends as 'brand desirability' picks up

  • Burberry Group PLC (LSE:BRBY) reported an improvement in like-for-like sales for the first quarter of its new financial year, supported by improved "brand desirability" and strength in its core categories. Sales in the 13 weeks to 28 June fell 1% on a comparable basis versus a year earlier, an upswing from the 6% decline seen in the final quarter of last year and the 12% drop over the full year.