Disney's spent 70 years funneling IP into its theme parks. Here's why it works

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  Posted by Two Blokes Jul 17 - Filed in Stock - 3 views
  
  Disney's portfolio of intellectual property has been the bedrock of its theme parks since Disneyland first opened 70 years ago. Much of the IP that has been imbued in the park in the last decade has come from four major studio acquisitions — Pixar, Marvel, Lucasfilm and 20th Century Fox.