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Posted by
Two Blokes Jul 17 -
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Collaboration leverages ad serving technology, unified workflows, integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks NEW YORK , July 17, 2025 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, and Mirakl Ads, the retail media solution from the global leader in eCommerce solutions, today announced a global integration to unlock untapped opportunity of retailers' mid-to-long-tail advertisers, driving unprecedented efficiency and scale in the $204B * retail media industry projected for 2027. The strategic alliance between Criteo and Mirakl Ads is built to serve an increasingly valuable but hard-to-reach segment of retail media: third-party sellers and mid-to-long-tail advertisers who are eager to invest in retail media but sit outside the usual sales and media management channels.
