Alphabet: Search Hegemony In Jeopardy

  • With the advent of next-gen, reasoning AI, Alphabet's search business, Google, has never been more controversial. Today, I will walk us through the considerations associated with the current search landscape, which, in my view, is experiencing dramatic evolution. Meta AI and OpenAI, with their 1B+ user total, have now firmly established themselves as legitimate search platforms, and, as they improve their tech, this trend will continue. That said, it's not all bad for Alphabet and its search property.