Klaviyo: Mid-Market Is Showing Traction

  • Klaviyo excels in providing a 360 customer view, enabling personalized SMS and email campaigns, making it attractive for ecommerce companies. Financially, Klaviyo shows superior gross margins and growth prospects compared to Braze, though it faces risks from limited customization for larger enterprises. Klaviyo's valuation appears fair to slightly undervalued based on a reverse DCF analysis, with strong potential for future growth in new segments.