WPP's new CEO impresses but tough turnaround ahead, say analysts

  • WPP PLC (LSE:WPP) shares bounced 1.7% to 436p on Thursday after the advertising giant appointed a new CEO, a day after issuing a profit warning.  The FTSE 100 group, which had seen its shares plummet 19% the previous day, helped limit further losses by announcing a new chief executive, Cindy Rose, who brings decades of experience from Microsoft, Disney and Vodafone.