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Posted by
Two Blokes Jul 2 -
Filed in
Stock
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e.l.f. Beauty's $1B Rhode acquisition and transparent price hikes showcase its agility and pricing power, even amid tariff and integration risks. The brand dominates Gen Z mindshare, scales internationally with asset-light efficiency, and leverages digital-native strategies for rapid growth. Despite slower sales growth, e.l.f. maintains strong margins, robust cash flow, and manageable leverage, justifying its premium valuation.