RLX Technology: A Rebounding Vape Giant With Global Ambitions And Undervalued Growth

  • RLX Technology has rebounded strongly, growing revenues and margins by expanding internationally and streamlining operations after severe regulatory headwinds in China. Over 50% of RLX's revenue now comes from outside China, with leading positions in new markets and a focus on compliance and brand strength. Financials are robust: strong cash flow, widening margins, share buybacks, and a new dividend signal management's confidence and shareholder alignment.