Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales decline

  • Ram CEO Tim Kuniskis has a plan to turn around Stellantis' truck brand that includes bringing back Hemi V-8 engines, mechanical bulls and many other untraditional marketing techniques. Kuniskis said he's "flying without a parachute," since unretiring last year, while going all in on a renaissance for Ram.