AppLovin's Real Upside Is Just Starting

  • AppLovin's 2024 revenue surged 43% to $4.71 billion, with net income jumping 343% to $1.58 billion. Advertising revenue reached $3.22 billion in 2024, up 75% year-over-year, contributing 90% of EBITDA with a 76% margin. Free cash flow doubled to $2.07 billion, representing 44% of revenue, while adjusted EBITDA hit $2.72 billion with 58% margin.