Coinbase Base App Rebrand Triggers SocialFi Boom, ZORA Token Soars 440%

  • Coinbases rebranding of its Wallet to the Base App on July 16 has sparked a major surge in the SocialFi sector, propelling activity on Zora (ZORA) to record highs and fueling a massive rally in its token price. The revamped Base App integrates social posting, direct messaging, and one-tap token minting, seamlessly connected with Zora and Farcaster, driving a wave of new users and creators into the ecosystem.